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Marketing Idea #70: Make the Media Your Partner

Consider approaching your local media stations (radio, television, newspaper) to discuss the possibility of a partnership to raise community awareness on your issue or industry. With the right spin,...

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Marketing Idea #71: Offer Editorial Comment

Often, radio stations will set aside time in their news schedules for taking public comment on important issues. Begin by calling the news directors of your local radio stations and asking for the...

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